What We Do

Ecommerce Website Development

Turn complex commerce into predictable growth. At Digital Present, we design, build and scale ecommerce websites that convert, integrate with your stack and stay fast under load. Whether you need a high-converting Shopify store, a WooCommerce rebuild with custom workflows or a headless storefront powered by React and Node, we deliver stable, future-ready foundations that drive revenue. If you're weighing bespoke builds against theme-based setups, explore our Custom eCommerce development.

01

What you get with our ecommerce development services

  • Conversion-first UX - intuitive navigation, fast product discovery, persuasive PDPs and streamlined checkout.
  • Performance engineering - Core Web Vitals, image optimization, caching and CDN for sub-second page loads.
  • Technical SEO - clean architecture, faceted navigation controls, structured data and index management.
  • Secure payments and checkout - PCI-ready flows, fraud tools, guest checkout and wallets like Apple Pay and Google Pay.
  • Custom integrations - ERP, PIM, WMS, CRM, marketing automation, shipping and tax engines.
  • Multi-vendor and marketplace sync - connect external suppliers, automate listings and orders across channels.
  • B2B capabilities - company accounts, roles and permissions, price lists, quotes and net terms.
  • Analytics and experimentation - event tracking, dashboards, tagging plans and A/B testing pipelines.
  • Ongoing care - monitoring, security patching, performance tuning and iterative CRO improvements.
02

Platforms and architectures we develop

Choose a platform that fits your business model and growth plans. We help you evaluate trade-offs, then build on the stack that maximizes speed to value and long-term flexibility.

03

Shopify development

We architect and customize Shopify stores that balance speed, stability and flexibility. From theme development and app selection to custom app builds and headless storefronts using the Storefront API, we tailor Shopify to your catalog, merchandising strategy and operations. Expect robust checkout, global payments, multi-location inventory and a low-maintenance infrastructure that scales without surprise DevOps costs. Learn more about our Shopify development.

  • Theme customization and Liquid development
  • Custom apps for unique workflows and integrations
  • Shopify Markets for international selling
  • Headless Shopify with React for advanced UX and performance
04

WooCommerce development

For brands that need open-source control, we build WooCommerce stores on WordPress with enterprise-grade stability. We craft modular architectures, optimize query performance, and integrate deeply with ERP, PIM and marketing tools. When you need specific functionality like payments, search or filtering on WordPress, see our Best WordPress e‑commerce plugins. You keep full ownership of data and front-end freedom while we ensure PCI-ready gateways, hardened security and a modern CI pipeline. Explore our WooCommerce development for the full scope of what we deliver.

  • Custom themes, Gutenberg blocks and API-driven features
  • Complex product types, subscriptions and bundles
  • Scalable hosting setup with caching, CDN and image pipelines
  • Migration from legacy WordPress ecommerce or other platforms
05

Headless commerce with React and Node

When experience and performance are mission critical, headless commerce unlocks true front-end freedom. We pair a React-based storefront with a commerce backend and microservices, connected via APIs. This architecture delivers lightning-fast UX, supports complex merchandising and enables omnichannel experiences while keeping your stack future-proof.

  • React front end with Node-based middleware
  • Composable microservices for search, CMS, payments and fulfillment
  • API-first integrations and edge caching for speed at scale
  • Ideal for large catalogs, multi-brand or multi-region setups
06

Platform comparison at a glance

Option Best for Pros Considerations
Shopify Fast launch, stable scale, lean ops Managed hosting, secure checkout, rich app ecosystem Advanced customization may require custom apps or headless
WooCommerce Ownership, flexibility, content-led commerce Open-source, full data control, highly customizable Requires proactive hosting, security and performance management
Headless Premium UX, complex logic, multi-brand and global Maximum UX freedom, performance, composable stack Higher initial build complexity and integration effort
07

Multi-vendor, marketplaces and mission-critical integrations

If you operate with external product suppliers or sell across marketplaces, you need more than a basic storefront. We build custom data models and automation that unify inventory, pricing and orders across vendors and channels, with real-time sync and error handling built in. From supplier onboarding and product ingestion to automated listing rules and distributed order routing, we make complex operations feel simple to your team and customers.

  • Marketplaces - Amazon, eBay, Etsy, Bol, Zalando and more
  • Back office - ERP, PIM, WMS, OMS, CRM and accounting systems
  • Marketing - ESP, CDP, analytics, tag management and attribution
  • Logistics - shipping aggregators, rate shopping, returns portals
  • Compliance - VAT, sales tax, invoicing and audit-ready exports

We design robust sync strategies with queueing and retries, map vendor catalogs to your taxonomy, and implement monitoring so issues are caught before they impact customers. The result is a stable, scalable commerce engine that supports growth without manual firefighting.

08

Performance and Core Web Vitals

Speed is strategy. We engineer for fast first load and fast navigation using server-side rendering where appropriate, edge caching, code splitting and optimized media pipelines. We reduce JS payloads, lazy-load noncritical assets and tune database queries. Expect measurable improvements in LCP, INP and CLS, even for image-heavy catalogs and complex PDPs.

09

Technical SEO foundation

We structure sites for discoverability and control. That includes clean URLs, canonical rules, crawl budget management for faceted navigation, XML sitemaps, schema markup for products and breadcrumbs, and localization best practices. We align taxonomy with search demand and implement redirects and structured migrations to preserve and grow organic traffic.

10

Security and compliance

We implement hardened configurations, enforce TLS, manage secrets securely and keep dependencies patched. Checkout flows are PCI-ready with modern fraud tooling. Role-based access, audit logs and backup strategies protect your store and customer data. We also advise on GDPR and data retention policies for international operations.

11

UX and conversion design

Great ecommerce UX guides users from intent to purchase with minimal friction. We design navigation that mirrors how your customers browse, build powerful filters and search, create content-rich PDPs with clear value props and social proof alternatives, and optimize micro-interactions that reduce drop-off. The checkout is simplified with guest options, wallets and address validation to keep conversion high on mobile. For practical ideas, read Upgrade your e‑commerce website using UI/UX.

  • Category strategies that balance SEO and merchandising
  • Product discovery with predictive search and relevant filters
  • PDPs with comparison, size guides, cross-sell and trust signals
  • Cart and checkout patterns that minimize steps and errors
12

Ecommerce website development cost and timeline

Every build is unique, but ranges help you plan. Your investment depends on platform choice, catalog complexity, number of integrations, custom features and content scope. We provide fixed-scope proposals where suitable and transparent time-and-materials for iterative or headless builds.

Project tier Typical scope Estimated range Typical timeline
Foundational Shopify or WooCommerce, custom theme, core apps, basic integrations $25k - $60k 6 - 10 weeks
Advanced Complex catalog, B2B features, multiple integrations, custom apps $60k - $120k 10 - 16 weeks
Headless or multi-vendor React front end, Node middleware, microservices, marketplace sync $120k+ 16 - 24+ weeks

Need a phased approach or an MVP to validate a market first? We can stage delivery so you launch earlier, then add advanced features with minimal rework.

13

Built for B2B ecommerce

  • Company accounts with multi-user roles and approval flows
  • Contract pricing, tiered discounts and volume-based rules
  • Quick order lists, bulk uploads and reorder workflows
  • Quotes, purchase orders and net terms with credit limits
  • Deep ERP and inventory integration for real-time availability
14

Optimized for B2C growth

  • High-speed UX and mobile-first checkout
  • Merchandising, bundles, subscriptions and loyalty
  • Personalized recommendations and email automation
  • Internationalization with localized content, currency and tax
15

Post-launch support and growth enablement

Your store is a living system. We provide strategy and support services that keep it healthy and growing. That includes technical support, performance and SEO audits, DevOps consulting and proactive maintenance. Our monitoring alerts on errors and slowdowns, while our roadmap sessions align improvements with your revenue goals. For quick wins after launch, check our eCommerce conversion rate optimization tips.

  • Monthly optimization sprints and A/B testing
  • Security updates and dependency management
  • Analytics health checks and tracking plans
  • Scalability reviews ahead of seasonal peaks
Technologies
Our Approach

Our ecommerce development process

01

Discovery and strategy

We clarify goals, audiences, markets and KPIs. Together we define your product taxonomy, content needs, compliance and channel strategy. The outcome is a prioritized roadmap that balances quick wins with long-term scalability.

02

Solution architecture

We select the right platform and design a composable architecture. Data models, integration points and hosting are mapped to support performance and resilience. You get a clear blueprint that de-risks development.

03

UX and UI design

We translate strategy into user flows, wireframes and prototypes, then design a system of reusable components. Accessibility, mobile-first layouts and brand consistency are baked in before a single line of code is written.

04

Development

Our engineers implement the front end and backend in parallel. We build integrations, payments, shipping logic and dynamic merchandising rules. CI pipelines, code reviews and automated tests keep quality high and releases predictable.

05

Data migration and content

We migrate products, customers, orders and content with field mapping and validation. Redirects preserve SEO equity, and content entry guidelines ensure consistency across the new experience.

06

QA, security hardening and performance tuning

We test across devices and browsers, audit accessibility, validate analytics and shore up security. Load tests and real-user monitoring ensure the site is ready for launch and peaks in traffic.

07

Launch and hypercare

We orchestrate DNS cutover, warm caches, monitor error logs and watch key metrics. Your team receives training and playbooks. We stay close after go-live to resolve issues quickly and capture early optimization opportunities.

08

Continuous optimization and support

Post-launch, we run a cycle of insights, experiments and enhancements. Expect regular performance reviews, SEO audits, CRO testing and feature sprints that compound results over time.

FAQ

What is ecommerce web development?

Ecommerce web development is the planning, design and engineering of an online store. It covers storefront UX, product catalog and search, payments and checkout, integrations with systems like ERP or CRM, and the security, performance and SEO foundations needed to sell online at scale.

How do I build an ecommerce website?

Start by defining goals, audiences and catalog structure. Choose your platform, design a conversion-first UX, set up secure payments and shipping, and integrate core systems. Migrate data, test thoroughly and launch with analytics in place. Partnering with a specialized ecommerce development agency accelerates this process and reduces risk.

How much does it cost to hire someone to build an ecommerce website?

Budgets vary by complexity, but most professional builds fall between $25k and $120k, with headless or multi-vendor projects starting around $120k. The biggest cost drivers are custom features, integrations, catalog size and performance requirements.

What is required for ecommerce website development?

You need a platform or architecture, brand assets, product data, payment and shipping providers, content, and a clear technical plan for integrations, security and SEO. A strong development process and ongoing support plan ensure stability and growth after launch.

Which platforms do you support?

We build on Shopify and WooCommerce and deliver headless commerce using React and Node. We also integrate with third-party services across payments, shipping, ERP, PIM, CRM and analytics.

Do you offer headless commerce development?

Yes. We deliver React front ends with Node-based middleware and API-first integrations. Headless is ideal for advanced UX, performance and multi-brand or multi-region operations.

How long does ecommerce development take?

Foundational builds typically take 6 to 10 weeks, advanced projects 10 to 16 weeks, and headless or multi-vendor architectures 16 to 24+ weeks. We can phase delivery to launch earlier and iterate.

Can you migrate from my current platform?

Yes. We migrate from platforms like legacy WordPress ecommerce, custom PHP carts and other SaaS solutions to Shopify, WooCommerce or a headless stack, preserving SEO and data integrity.

Do you work with companies near me?

We partner with clients globally from our locations in the Netherlands and the United States. Collaboration happens smoothly through structured workshops, transparent roadmaps and ongoing communication.

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