What We Do
Landing Page Design Services
Launch faster, convert more. We design and develop custom landing pages that turn paid and organic traffic into qualified leads and sales. From strategy, UX and copy to pixel-perfect development and A/B testing, Digital Present gives you a high-performing, measurable sales engine.
Outcomes you can expect
- Higher conversion rates: CRO-led layouts, persuasive messaging, and clear CTAs for more signups and sales.
- Faster campaign launch: Rapid turnaround to support PPC, email, and product launches.
- Lower CPA: Lead generation landing page design aligned to your ad intent improves quality and cost efficiency.
- Measurement built in: Event tracking, analytics, and dashboards to prove ROI. We take a data-driven UI and UX design approach.
- Scale with confidence: Modular design systems for quick iterations across variants and audiences.
- SEO-ready foundations: Speed, accessibility, and metadata for discoverability and Quality Score lift.
What we deliver
- UX and UI design: Wireframes, high-fidelity design, and responsive layout.
- Strategy: Audience, offer, objections, and message hierarchy.
- Conversion copywriting: Headlines, value props, social proof placeholders, and CTAs.
- Development: Fast, responsive code or platform builds ready for scale.
- Integrations: CRM, marketing automation, and analytics setup.
- Optimization: A/B testing plan and performance monitoring.
Template vs custom landing page
| Aspect | Template-based | Custom design |
|---|---|---|
| Speed to launch | Very fast start | Fast, tailored to goals |
| Brand fit | Limited | Exact brand expression |
| CRO flexibility | Constrained layouts | Optimized for your offer |
| Performance | Varies | Code and assets optimized |
| Integrations | Basic | Deep CRM and automation |
| Cost over time | Can increase with plugins | Efficient at scale |
| Best for | Simple tests and MVPs | High-stakes campaigns |
Technology, performance, and compliance
We build responsive landing pages that load fast and work flawlessly on any device. Our responsive web design for mobile-first landing pages approach prioritizes performance. Depending on your stack and team, we support custom code or trusted platforms. Every build is configured for analytics, privacy, and scalability.
- Platforms: Webflow, WordPress, headless front ends, or fully custom code based on your needs.
- Tracking: GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, server-side tagging options.
- CRM and automation: HubSpot, Salesforce, Marketo, Mailchimp, and Zapier workflows for lead routing and enrichment.
- Performance: Image optimization, lazy loading, code splitting, and Core Web Vitals best practices.
- Privacy: Consent management and data minimization aligned with GDPR and CCPA expectations.
Who we help
- SaaS and B2B: Demo, trial, and lead capture flows that shorten sales cycles.
- Ecommerce: Campaign landing pages that outperform generic product pages.
- Marketing agencies: Reliable partner for scalable, white-label landing page development.
- Apps and startups: Validation pages for launches, waitlists, and pre-sales.
Why Digital Present
- Award-winning UX and engineering: Since 2015, teams in the Netherlands and the United States deliver design and development that drives outcomes.
- Conversion-first approach: We combine UX research, persuasive copy, and CRO best practices to increase conversions across PPC and organic traffic. Explore our UI/UX best practices for high-converting websites.
- Clear, reliable communication: Email responses within 4 hours and essential project materials within 48 hours keep momentum high.
- Cost-effective expertise: Access senior web development without the overhead of an in-house team.
- Full lifecycle support: From strategy and build to A/B testing and ongoing optimization. Get strategy and ongoing optimization support beyond launch.
Technologies
Webflow
WordPress
Headless front end
Custom code
GA4
Google Tag Manager
Meta Pixel
LinkedIn Insight Tag
Server-side tagging
HubSpot
Salesforce
Marketo
Mailchimp
Zapier
Our Approach
Our landing page design process
Discovery and research
We align on goals, audiences, channels, and KPIs. We review competitive pages, ad copy, and user insights to shape a winning strategy.
Information architecture
We define the narrative: problem, solution, proof, offer, FAQ, and risk-reversal to address objections and guide action.
Wireframes and copy
Low-fidelity flows validate structure. We craft concise sales page copy matched to traffic intent from PPC, social, email, or SEO.
Visual design
Custom landing page design that reflects your brand while prioritizing readability, contrast, and scannability across devices.
Development and integrations
Performance-first build with semantic HTML, CSS, and JS. We connect GA4, tag managers, HubSpot, Salesforce, or Zapier for instant lead flow.
QA, launch, and optimization
Cross-browser testing, accessibility checks, and page speed tuning. We ship, measure, and iterate with A/B tests for continuous lift.
FAQ
What makes a landing page design convert?
Clarity beats clever. We align the headline and hero with traffic intent, use a focused value proposition, and guide attention with visual hierarchy. Social proof, risk-reducers, and FAQs address objections. Forms are short, CTAs are specific, and layouts are built for speed and mobile. Finally, we measure everything so we can keep improving with A/B tests and message-matching across ads and the page. For benchmarks and optimization ideas, see our landing page conversion rate guide.
Do you include copywriting and SEO in your landing page services?
Yes. We include conversion copywriting tailored to your audience and offer. For SEO landing page design, we cover on-page essentials like semantic structure, metadata, internal linking, and performance. For paid traffic, we prioritize message match and Quality Score fundamentals. If you need long-form content or localization, we can add that to the scope.
How long does it take to design and develop a landing page?
Typical timelines depend on scope and integrations. A standard lead generation landing page can be delivered quickly, while complex setups with multi-step forms, custom components, or deep CRM integrations take longer. We plan timelines around your campaign dates and provide milestones for design, development, QA, and launch, so you can coordinate ads and emails with confidence.
